4 Steps to increase your direct bookings
Globekey's fixed fee structure means reservations you receive through your website are generally the cheapest. Trying to increase the number of bookings you receive directly helps reduce the amount of commission you pay to third party channels and websites.
1) Rate Parity
Once a client has selected a property, the price is the deciding factor as to which channel/website the booking will be completed. It is therefore essential that the rates on your website are identical to the rates available on other websites that list your property.
2) Incentivize Direct Bookers
As you are saving money on your direct bookings offer your clients a free upgrade, complimentary transfers or similar to ensure they will return to your website to make their next booking.
Using Globekey you can setup special member rates or loyalty discounts and give your regular clients access to preferred rates with a username and password.
3) Offer Multiple Payment Methods
Give your clients the option to pay via credit card, PayPal or submit their card details offline. Create different rates for different payment methods, have a non-refundable early booker rate or an un-secured last minute rate, available to give the client options to choose their preferred booking and payment method.
4) Ease of Use
It is important for your clients to feel comfortable on your website and during the booking process. Ensure that guests can easily check availability from your homepage to start the booking process. Globekey offers a simple 3 step booking process and has a Repeat Guest feature which recognizes people that have booked with you before.