Google is your Friend

Google offers free tracking tools that help you track and measure the ROI of your online marketing efforts and analyse the behaviour of your website visitors.

Installing the free Google Analytics gives you the ability to view how many people visit your website, where they come from, how many pages they viewed and what they searched for to end up on your website.

It also allows you to setup conversion goal funnels with custom variables to help you to identify where you may be losing customers: On what pages of your website or the booking process are they leaving? Which pages are looked at the most and the longest? Do visitors from different countries behave differently when visiting your site?

All very important information for you to review and update your website and online product offering!

It's well worth spending some time learning the basics of visitor tracking, and Google provides an extensive document library to get you started.

It is possible to implement Google Tracking Code on the Globekey Booking Pages to ensure traffic from your website is also tracked throughout the booking process.

 

Google Webmaster Tools are important to check how Google indexes your website and to see if there are any problems or errors or remedies that you can apply to get an even better ranking. It also helps you see what related search terms might be worth considering for your on-page Search Engine Optimisation. 

Talking about SEO – make sure you keep up to date with Google's Search Engine Optimisation Guide (PDF) – a super useful, interesting document that teaches you a lot about SEO, how you can improve your website's listing and how to avoid some of the pitfalls.

 

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