Why your website must be mobile-friendly
Google reports that over 21% of searches come from mobile devices (7% from tablets and 14% from mobile phones) and 79% via desktops (2012).
Mobile Technology is growing rapidly and becomes more and more important, especially for hotels and accommodation providers.
Worldwide searches for 'Smartphone' Since 2004
Google search statistics also show a dramatic increase in hotel queries in the mobile and tablet channels in 2012:
- Overall (desktop + mobile + tablet): +34%
- Mobile devices: +120%
- Tablet devices: +306%
The increased activity on mobile devices directly translates into more traffic and more bookings.
This shows that having a mobile friendly website and booking engine becomes more and more important.
Globekey currently already offers a mobile booking platform and is planning to launch an enhanced version in the first half of 2013.
Worldwide Smartphone Penetration
Google provides an informative, interactive platform enabling you to compare and analyse mobile phone usage between countries, continents and demographic parameters. Worth having a look at!
Further Information / Tools
- View Mobile usage patterns for your country
- See how your website looks on a mobile device
- Review current Search trends