How to market your website..
Globekey's online booking engine works directly from your property's website. You should take every opportunity to promote your website. Remember - if guests book direct through your website using our hotel booking software, you will not be paying any commission to third parties!
There are plenty of ways to make www.yourhotel.com work better for you. Here are just a few ideas…
- Traditional advertising campaigns, making sure that your website address features prominently
- At check out, give guests a card with your website address
- Achieve 'rate parity' - guests should NOT find lower rates on third party websites promoting your property
- Promote your website to the Search Engines (Yahoo, Google, MSN, AOL, etc)
More than 3,500 properties in 60 countries can be booked using our reservations software
When you Sign Up with Globekey, your hotel will automatically be added to our own travel portal website HotelsEasy. Our Search Engine Submission Team actively promotes HotelsEasy to all the major Search Engines.
Guests making online reservations through HotelsEasy are booking directly with you, using the same room rates and availability as featured on your own hotel website. Commission is NOT payable on reservations. HotelsEasy increases your distribution and opens new markets for Globekey Member Hotels.
"The Internet, which is the greatest direct-to-consumer medium ever created, should prove a fertile ground for the direct sales efforts of proactive, Internet-savvy hotel marketers."
Read more from Max Starkov
Online travel bookings in 2009 are projected to grow by 10.5% and reach $116.1 Billion (eMarketer), primarily as a result of the dramatic shift from the offline to online channel.
In 2009, more than 55% of all travel bookings and up to 40% of all hotel bookings in North America will be generated from the Internet (eMarketer, HeBS), which represents a double-digit growth over 2008.
By 2010 the Internet will contribute over 45% of all hotel bookings in North America.